Twitter is a free social networking and micro blogging site. It allows for users to read and write posts of up to 140 characters. As soon as someone posts a tweet, it is then delivered to the authors followers. Twitter has been said to be "the best way to share and discover what is happening right now." In fact this is how they have marketed themselves since the sight has launched.
This social networking site has become popular due in large part to its users. People like Ellen DeGeneres and Jimmy Fallon have largely endorsed the site on their talk shows.
I know that I had never heard of twitter until I was watching Ellen and she talked about what a big deal it was going to be. And she was right! According to Alexa's Web Traffic, Twitter is ranked as one of the 50 most popular sites and one of the 3 most used social networking sites.
Twitter was created by Jack Dorsey in 2006 at the age of 30. It got its name after trying to come up with a word that would create the feeling that you were buzzing in your friends pocket. Twitch was the name they came up with, but they didn't feel like it created the right mental imagery for a product name, so they looked in the dictionary at words associated with twitch and came up with Twitter.
Posted By: Kyrsten Gedddes
I have a Twitter account that I have yet to actually use. My husband set it up for me, and is an avid Twitter user himself. He is constantly sharing the "tweets" he receives, everything from a gentelman calling himself "bad banana" to companies such as Pantone that "tweets" product updates. He also has people following him on Twitter, which he maintains is great for business. I can definitely see it as a great promotional tool for businesses as it is an inexpensive, quick, and easy way to keep your company on the minds of your target audience.
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