Tuesday, September 29, 2009
Turn Your Life Into A Truman Show
Wednesday, September 23, 2009
Ad Shift Throws Blogs a Business Lifeline
In this article, Claire Cain Miller reports on a small blogging website that has now become a media empire and why this website and others like it are starting to attract ad dollars while magazines are losing them.
This article was interesting to me because as an advertising major I like to keep updated on the different ways to advertise a product, especially on the web. Blogging websites are becoming the new way for national and regional companies to advertise.
This article introduces you to Lisa and Brian Sugar who started Sugar Inc. four years ago. What started as a celebrity gossip blog has now grown into a media empire that publishes 12 blogs and has 11 million readers a month, which are attracting advertisers like Chanel and Sony. The company has reported that their ad revenue has increased 20% in the first half of the year and they are on track to doubling their revenue and turning a profit this year.
Gawker Media was one the earliest and now the biggest blog networks reports that their ad revenue was up 45% in the first half of this year. Gawker Media has eight blogs and 20 million monthly readers.
According to Publishers Information Bureau, magazine ad revenues have dropped 21% in the first half of this year and the number of ad pages sold has dropped 28%.
With their narrow-topics, competing content, and business models, blogging websites are driving their readers back many times a day, which in turn is attracting their advertisers. Shenan Reed, a founder of Morpheus Media, said, “When you’re dealing with a company where the editorial control is living under one roof, you feel like there’s a consistency in the message, which is what makes Sugar, Gawker and Curbed fantastically interesting to us.”
It will be interesting to see where advertising on the web will go next!
Tuesday, September 15, 2009
President's opinion of Kanye West sparks debate
I thought it was topical. It brings up journalistic ethics and twitter. The question that is brought up toward the end is whether or not the president should be able to speak "off record," and I thought it was a good question as well as the implecations of how news media is getting left in the dust by technology.Personally, I think he was a jackass too!
Monday, September 14, 2009
College Student Change their way of communication
I agree what Raley Parker says because Facebook is an easier and faster way to communicate with people. Some people not only use this network to have friends they also use it as a way to post and blog about other stuff, as the example professor Raley Parker gives us; use facebook to post class notes and the syllabus.
It is easy convinient and free to talk to as many people as you want, the only issue here is that people should be aware of what kind of information and personal information they give to other people. I heard about a case that a Mexican girl gave so much information on her facebook account that she got kidnapped and then killed because her parents couldn't pay the amount of money. So be careful with what you use in your daily bases and don't take advantage of it.
Some people don't even know about this social cite because there are so many to chose from out there however if you are not that aware of this social cite here it is more information about Facebook.
What's next?
What will be the next digital form of communication?
Alex Iskold in his blog presents the different form of communication we are using, the ones we might use and the one that we use less today.
He explains the difference between:
- Email vs. Mail
- Phone vs. Chat
- Newspapers vs. Blogs
- Electrodes vs. Twitter
The phone stays a effective way to communicate, it is easier to talk that to type for some people and via the phone the messages is delivered in a better way. On the phone we can hear the tone of the person talking, it is easier to understand if the person is laughing or being sarcastic. The chat is toneless and we can be confused and misunderstand what the other person is talking about.
Blogs has definitely an advantage over the newspaper : FEEDBACK. The blogger can receive feedback and exchange ideas, support and argue the author. The newspaper readers can send letters to the newspaper and discuss an article, but he is not sure that his letter would be published, and the newspaper can not reply to him. Whereas the blogger in one click and few words can express his opinion.
Twitter is the newest way to communicate online, people are sending each other videos. What is a best way to communicate than images and sound? The author of the article wonders what will be the next digital way of communication and if in a short or long term emails would be less used.
Communication is so fast nowadays that it is hard to keep up the rhythm. I'm still writing emails and haven't used twitter yet. When I will first use twitter, most of people would probably be communicating through another new digital way.
Xobni and Digsby
Xobni ("inbox" backwards) is a sidebar for outlook which can index your past and present e-mails and the contacts who send and receive them. it creates profiles where you can view their linked in and facebook information and even creates histograms for each contact so you can see who you email the most.
Digsby is an all-in-one messenger program which lets you access and control almost all of the popular instant messengers, social networking accounts, email accounts including IMAP and POP as well as hotmail, yahoo, gmail, etc.
With an increasing world population using so many of these services, there are now more creative ways of managing your internet social life.
Google Wave
On September 30th Google started sending out Wave invitations to 100, 000 people in the general public. If successful Google Wave hopes to change the way we interact and redefine the web, as we know it.
What is a Wave? In Google’s words it “is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more.”
What does that mean for us? Basically Google is trying to combine email, instant messaging, social networking, entertainment, media sharing, project management, document creation and pretty much everything we do on a computer into sharable Waves. These waves will be fully customizable and extendable by the user and will be embedded into a website that will be accessible through any Internet capable device; computer, phone etc.
Google Wave will be rewindable allowing its user to go back in time to see the developments of conversations and content. It will also be live allowing real time conversations and interactions to take place.
Google Wave could very well be the next internet craze that is used be people all over the world, however I don't think this will be an overnight sensation that everyone is using a year from now, I think it will take a few years to catch on and be used and understood by the Internet community.
Influence of Social Networking in the Job Market



Industry Leader Puts Restrictions on Independent Demonstrators’ Electronic Communications
Stampin’ Up! (SU), the largest home-party company in the rubber stamping and scrap book industry, made big waves when it announced changes to the company’s Independent Demonstrator Agreement (IDA) on September 1st, 2009.
Since the initial announcement, SU has lightened some of the restrictions put on demonstrators affecting all forms of electronic communication, but if a demonstrator blogs, uses Face Book, My Space, Twitter, or links to other blogs or sites, they are still bound by a set of rules that have many SU demonstrators rethinking their relationship with the company.
In an article posted on the examiner.com site on September 2nd, 2009 reporter Shemaine Smith outlines many of the new policies that beg the question, does a company like SU have the right to dictate to their independent demonstrators who, what, and how they communicate in the current electronic age?
Here are a couple of examples of the type of issues the new IDA is generating included in the examiner.com article:
Typical of those who are in opposition to the new IDA, author and SU demonstrator Cynthia Ewer shares her opinion on the new IDA here.
The bottom-line; the stamping/scrapping/crafting industry is huge. By its very nature, such crafters and artists share ideas and creative inspiration with a large audience. The internet is the perfect forum for such an open exchange, and a company such as SU, that has thousands of demonstrators, looks to limit that exchange while ostensibly protecting its own interests. Have they gone too far? Will leaders in other industries follow suit?
Will newspaper survive in the future?
- Newspapers would report on all of issues, but political endorsements would not be allowed.
- Advertising and subscription revenue would be tax exempt.
- Contributions to support news coverage would be tax deductible.
