Wednesday, October 28, 2009
Just in case you are more of a visual person...
http://www.theawl.com/2009/10/a-graphic-history-of-newspaper-circulation-over-the-last-two-decades
This gives the unique, USAToday type graph view of this continuing trend.
Monday, October 19, 2009
BING.com
Search spending is on the rise, gaining and getting close to equaling spending levels of last year after many quarters of decline.
Search spending was up 10% from the second quarter among SearchIgnite clients, including Avis, Office Depot, and E-Trade, and up 5% at Efficient Frontier, whose clients include CapitalOne, Bankrate, and BabyCenter.com.
Microsoft put $100 million into marketing Bing and it is slowly starting to see gains, but ad spending is up as well.
SearchIgnite has spending on Bing up 15% from the same period last year and Efficient Frontier said spending on the search engine is up 20%. Bing accounted for 5.32% to 6% of all search spending in the third quarter.
Google and Yahoo accounted for 74-77% and 17-21%, of spending.
"Marketers spend where they make money -- they are agnostic to Google or Yahoo or Bing," said said Roger Barnette, president of SearchIgnite, which manages $350 million in search advertising a year.
"It's the most fluid form of online media with the least amount of planning so it's probably the most accurate marketing bellwether for the overall consumer," he said.
Paid search advertising is the fastest marketing indicator of spending because it is immediate as apposed to display advertising, which take months to plan.
Monday, October 12, 2009
E-commerce
E-commerce is the marketing, selling, and buying of goods and services via the internet. For a thorough explanation of e-commerce, read this article.
For many consumers, shopping online is both a time and money saver. E-commerce eliminates wasted trips to brick-and-mortar stores searching for products and comparison shopping. Many large retailers even offer “ship-to-your-store” service where consumers can purchase products via an online shopping cart, but pick up their goods at their retailer’s local location. Don’t have the newspaper delivered? No problem, more and more retailers are providing electronic versions of their weekly store ads online.
There are some drawbacks to ecommerce however. If you want a particular product now, you may not like the idea of waiting for shipping times. I personally found great prices on text books on Amazon.com for the spring semester, but didn’t receive all books in time for the start of classes. In fact, one book didn’t arrive until mid-term week. Now I purchase my books locally. For others, there is the issue of security. Although online security has improved greatly over the last few years, some consumers just aren’t comfortable giving financial information via the internet. Visit this site for an article discussing the up and downs of ecommerce.
Whether making online purchases, banking, paying bills, or participating in online auction sites like eBay©, consumers are embracing the world of e-commerce. And, even in tough economic times consumers are utilizing e-commerce, if only for comparison shopping of goods and/or services, or seeking out financial advice.
Voice Chat Coming To Facebook!
In the next few weeks, Facebook will launch an application allowing their users to have a high-quality voice conversation with anyone on their friends list. Facebook has enlisted the help of Vivox, a Boston-based company that provides the integrated voice service for virtual worlds and has more than 15 million users worldwide, to create and run this new app.
After downloading Vivox’s plug-in, Facebook users can have one-on-one chats to large group discussions. Vivox is even making the technology available to any third-party Facebook application developer, so any app, from games to utilities, can have a voice component.
Sunday, October 11, 2009
Texting - For Better or Worse
Texting has had effects on our vocabulary, cell phone design, even our relationships with others. For instance, my 23 year old daughter recently posted a photo on Facebook of friends around the table hanging out and playing poker. Every person in the photo had a cell phone either on the table in front of them, or in their hands. Even while spending time with their friends, they were texting other friends or even texting other people in the room.
Texting has made it possible to be in contact with friends, family, and coworkers in circumstances where talking on the phone is not possible, not preferable, or not polite. It’s a great way to multi-task; you can send a quick message while doing any of a number of other things. However, when combining texting with an activity such as driving, the danger may out-weigh the convenience. Recently, AT&T Inc. participated in a federal texting conference regarding the dangers of texting and driving. The number of texting while driving traffic incidents has even led some communities to enact laws restricting cell phone use while behind the wheel.
In addition, your computer isn’t the only avenue for spammers to reach you. Texting has facilitated unwanted solicitor texts, and as many cell phone users are discovering, your cell phone carrier will charge you for the incoming text, whether you respond or not. It is almost impossible to stop text spammers once they have your number, but if you’re lucky enough not to have dealt with it so far, here’s an article that can give you tips on avoiding text spam in the future.
Unfortunately, I just received my first text spam a couple of weeks ago. Since then, I have received several more. My cell phone plan includes unlimited texting, so it’s more of an inconvenience than anything else. But, it’s not enough to make me give up my cell phone anytime soon.
Wednesday, October 7, 2009
tweet. tweet.
Twitter is a free social networking and micro blogging site. It allows for users to read and write posts of up to 140 characters. As soon as someone posts a tweet, it is then delivered to the authors followers. Twitter has been said to be "the best way to share and discover what is happening right now." In fact this is how they have marketed themselves since the sight has launched.
Monday, October 5, 2009
Nike ipod to come out with heart rate monitor
SPENCER WARD
DRIVE on THIS--Power
To put this into perspective--You would only need 4 hours of sunlight a day to produce 1 year, to produce enough energy for 500 homes.
There is over 100,000 square miles of roads, parking lots, driveways, and roofs just in the US. This a huge amount of pavement. This means we could use power more efficiently and have more of it...as long as the roads are hot or have sun shining on them.
I think this is really cool thing, if it all really worked out. Then we could use all this road space to keep our earth alive for a longer amount of time!
Is Google Taking Over The Newspaper Industry?
“Not by a long shot,” says Google CEO Eric Schmidt. Recently, reporter Danny Sullivan of Search Engine Land, had the chance to sit down with Schmidt. In his article, Schmidt talks to him about Google’s relationship with the newspaper industry.
Schmidt believes it is Google’s “moral responsibility” to help the newspaper industry. The need to help comes from a part of his company’s vision to make the world a better place. Schmidt states, “Without journalistic institutions to do professional investigative articles and other “deep” reporting, democracy would be harmed.”
He also believes newspapers will survivor in some form. Schmidt has noticed newspapers are facing a long-term secular decline because of the shift in user habits caused by the Internet. He would like to see Google help the newspaper industry by experimenting with new ways of reading news. This might help print institutions make it through the transitions they are facing.
He believes that the right approach is for Google to help the newspapers with their online elements. Google Fast Flips can be used by anyone and it is a way for a reader to personalize the news that they view. It caters to your interests and remembers what you like, suggesting other complementary news stories and facts for you to view. Check out Google Fast Flips.
What is your take? Do you think Google can help or hurt the news industry?
High energy consumption TV's to be band in California.
SPENCER WARD
Nintendo Wii fit plus
SPENCER WARD
Eat my Blog
It’s always hard to come up with meal plans for the week, but the Internet has made it much easier. Not only has the Internet made cooking for your family an effortless task, but blogging has made it as simple as you can get. There are hundreds of blogs in cyber space specifically built for cooking. There are blogs introducing and sharing new recipes (The Pioneer Woman) and blogs helping you cook and shop on a budget (Pinch Your Pennies).
Most of us live on a budget, which makes blogs such as $5 Dinners perfect for any family. This is a blog that shows you how to cook with ingredients you might already have, along with how you can split the cost of ingredients throughout the week or month to make each meal you cook $5 or less.
Meal planning and cooking have definitely found a home in the blogging world with a huge community involved. Many blogs allow visitors to post their own recipe ideas and sometimes feature guest bloggers to show you how to make their favorite meals.
There are many men and women who make their living blogging. Many of those people have become successful by sharing their favorite recipes on the World Wide Web. So if your in the need for cooking, but have no ideas of your own, get blogging and find a whole new realm of GOOD EATIN'!
**Blog Post By: Kyrsten Geddes
Cell Phone Culture
Blog regulation
Any misleading review or commercial, the writer fill face a fine up to $11,000 per violations.
Will this law help to regulate step by step internet? I think that it is a good idea to try to remove the misleading eyes and biased comments about certain products. It reinforces the consumer rights and will help him to get honest comments about products. Someone who get free samples is most likely to be influence in his opinion about the product.