“Not by a long shot,” says Google CEO Eric Schmidt. Recently, reporter Danny Sullivan of Search Engine Land, had the chance to sit down with Schmidt. In his article, Schmidt talks to him about Google’s relationship with the newspaper industry.
Schmidt believes it is Google’s “moral responsibility” to help the newspaper industry. The need to help comes from a part of his company’s vision to make the world a better place. Schmidt states, “Without journalistic institutions to do professional investigative articles and other “deep” reporting, democracy would be harmed.”
He also believes newspapers will survivor in some form. Schmidt has noticed newspapers are facing a long-term secular decline because of the shift in user habits caused by the Internet. He would like to see Google help the newspaper industry by experimenting with new ways of reading news. This might help print institutions make it through the transitions they are facing.
He believes that the right approach is for Google to help the newspapers with their online elements. Google Fast Flips can be used by anyone and it is a way for a reader to personalize the news that they view. It caters to your interests and remembers what you like, suggesting other complementary news stories and facts for you to view. Check out Google Fast Flips.
What is your take? Do you think Google can help or hurt the news industry?
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