The Nielson Company announced on Tuesday, December 1st that they will be installing Internet measuring meters in 7,500 of their television panel homes. Nielson uses these homes to measure television ratings, which the TV industry then uses to sell $70 billion in advertising each year. Eventually, this data will be used to calculate combined ratings for TV and Internet viewing.
Because of more viewers watching TV episodes online, Nielson has be under pressure to find a way to track viewership more effectively. Media companies have been demanding for a way to track Internet viewing ratings so they can sell more Internet advertising. The Consortium for Innovative Media Measurement, a group of media companies, stated, “media measurement is not keeping pace with urgent business needs.” Even though this is a step in the right direction, the Nielson Company still has a long road ahead of them to keeping this system accurate. Colleen Fahey Rush said that Nielson’s plan is "encouraging" and that the change would be difficult. She also stated, “Nielson has a lot of heavy lifting ahead of them.”
The Nielson Company is the world’s leading marketing and media information company. The company collects and analyzes how people gather information, interact and consume media. They also analyze how consumers buy goods and services. The Nielson company is active in more than 100 countries and their corporate headquarters are located in New York City.
I think this move by Nielson makes a lot of sense. I for one am an avid "internet" television watcher. I just hope that advertisers won't change the current format once they realize how many people are actually watching on the internet. I like having only 4-6 30 second commercial spots for a single episode.
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